In an exclusive article with the Price of Business, Co-Founder of Phone Homes, Ben Wilkinson, discusses the story behind his successful business model and unique approach in an otherwise saturated industry. Read the full article below or click here to see the original.

December 5, 2025

Elevating Phone Homes Into Australia’s Premier Property Acquisition Service

In a real estate industry full of bold claims, genuine excellence is rare. Yet every so often, a company rises on the strength of its results and the voices of its clients. That is the story of Ben Wilkinson, Co-Founder of Phone Homes, and the rise of an invitation-only service that has become one of Australia’s most trusted property investment platforms.

From the beginning, Wilkinson’s vision was clear: “Give everyday Australians a simple path to financial security—no confusion, no pressure.”

What followed is a masterclass in how clarity, trust, and execution can turn a small idea into a national market leader.

The Origin: A Simple Insight That Sparked a National Movement

Before co-founding Phone Homes in 2018, Wilkinson worked in financial services and superannuation. He kept seeing the same pattern: Australians wanted control of their financial future but were overwhelmed by complexity and mixed advice.

He believed property was the most dependable long-term asset for everyday Australians. The real problem? Confidence.
People didn’t know where to start, and they lacked someone they could trust.

This insight shaped Phone Homes into a guided, phone-based service that made property investing accessible, structured, and transparent for anyone across Australia.

The All-Under-One-Roof Model

Wilkinson helped build Phone Homes as a fully integrated “done-for-you” service: education, strategy, property sourcing, and vetted partners—seamlessly coordinated.

“People are busy,” he says. “They don’t need 15 different companies. They need one team who owns the process.”

This simplicity became a national differentiator, drawing clients from every corner of Australia who wanted clarity without the industry noise.

Why Phone Homes Stands Out

1. A Documented 100% Success Rate

Client feedback is consistent: reliable communication, clear strategy, and results that match what was promised.

“If we say we’ll deliver—we deliver,” Wilkinson says.

2. Built for Everyday Australians

While many firms chase high-net-worth clients, Phone Homes empowers the middle-class Australian—the people who need guidance the most.

3. The Over-the-Phone Advantage

Discovery, strategy, and service—all by phone.
Simple, accessible, and pressure-free.
Clients consistently call the experience “refreshing,” “personal,” and “unmatched.”

The Secret Behind Phone Homes: A True Invitation-Only Model

Unlike typical “exclusive” branding, Phone Homes operates with a genuine admission standard. The service is strictly invitation-only and only accepts clients who qualify and are fully committed to the process.

Wilkinson explains:
“We’re selective because our responsibility is huge. Fewer clients means better results for every single one.”

This discipline ensures elite service, deeper support, and a level of personal attention that mass-market property companies simply can’t match. It is one of the clearest reasons behind Phone Homes’ consistent nationwide success.

A Mission Bigger Than Property

Phone Homes believes property is both a tool and a pathway—to stability, freedom, and long-term wealth. With that comes responsibility.

“When someone trusts us with their future, you honour that trust,” Wilkinson says.

The company’s values remain unchanged:

• Empower everyday Australians
• Operate transparently
• Protect reputation at all costs
• Deliver service grounded in knowledge and integrity

Becoming Australia’s Leader in Guided Property Investing

Today, Phone Homes stands as Australia’s largest and most influential phone-based property acquisition service, with industry bodies such as PIPA recognising its national impact.

Wilkinson often reflects on the rapid rise:

“We didn’t chase size—we chased excellence. Growth came because clients kept talking.”

Their expansion is powered almost entirely by referrals, a testament to a service that feels guided, genuine, and deeply results-driven.

Looking Ahead: Built for Long-Term Impact

Despite scaling nationally, the mission remains unchanged: provide clarity, confidence, and a future Australians can rely on.

Wilkinson repeats one line to new team members:

“We’re not here to impress people. We’re here to help them.”

And for thousands of Australians, that has made all the difference.